Embedded in the overarching philosophy of the Green Dot etc. strategy, the core curriculum has three components: the Overview Speech, Bystander Training, and Social Marketing.
- Overview Speech
A short Overview Speech that can range from 5 minutes to an hour that introduces the basic elements of Green Dot etc. while using persuasive and inspirational language to engage participants in immediate action. The basic elements of this speech are used to introduce members of any given community to Green Dot etc., generate community-wide buy-in, and begin the process of behavioral change. The core components of the persuasive speech include: inspiration, shared vision, individual acceptance, simplicity, and critical mass.
- Bystander Training
An interactive training designed to equip targeted participants with the necessary connection, knowledge and skill to increase their proactive and reactive bystander behaviors. Length of the training can range from 6 hours to a weekend retreat. Though the training can include as many community members as resources will allow, priority should be given to members that carry the most social influence across sub-groups. Throughout the training - video, role-plays, and other exercises are utilized to maximize the level of engagement of participants and help them apply the concepts in the curriculum to their own lives and practice the skills they need to be proactive bystanders.
- Social Marketing
A broad range of social marketing strategies are utilized to increase basic awareness and mainstream social acceptance of the core language and principles of Green Dot etc.. Green Dot etc. symbols that are associated with socially influential individuals or groups increase the social desirability of the targeted bystander behaviors.